Brand identity and website design for Katapult

By: BenManaging Director, Site Scientist

Posted: July 03rd, 2020 In: Branding , Design , SEO , Web Design

Brand identity and website design for Katapult

Katapult logo design

Krystal Hosting approached Site Scientist to design the brand identity for their new venture, Katapult.

As the business of Katapult is to launch virtual infrastructure, we created a design which employed a stylised catapult in the form of the letter K.

The logo design cleverly uses equal proportions and angles throughout, akin to the golden ratio (a mathematical ratio, often found in nature which utilises a symmetrical connection between two proportions, giving it visual balance).

The fresh and contemporary colour palette consists of white, cool blues and shades of purple.

Katapult website

Our work for Katapult includes:

  • Brand identity design
  • Website design and development
  • Newsletters
  • Social media graphics
  • Basic animation
  • Marketing materials, e.g. mousemat design
Katapult mousemat

About the author:


Ben has almost two decades of professional experience in the field of website design, development and management. Having built a career in this industry, Ben successfully launched his own creative business, Site Scientist, in 2019. With a flair for balancing technical analysis and engaging creatives, he is the personable backbone of our agency.