New website and brand identity refresh for William Currie Investments
Emma

By: EmmaDesigner, Site Scientist

Posted: May 04th, 2021 In: Branding , Design , Web Design

New website and brand identity refresh for William Currie Investments

Site Scientist were approached by William Currie Group to deliver a modern redesign of their existing website - a window into their business - giving an overview of their team and varied portfolio of private investments.

William Currie Group Logo Update
William Currie Group Logo Pantone Colours


As part of the project we suggested a brand refresh to revitalise their visual communications. We subtly updated their logo via a change of layout and typeface, providing a more contemporary identity which would still be recognised as William Currie.

At this time they decided a slight change in name would be beneficial to the business and became William Currie Investments, rather than Group.

We replaced their old green & grey colour scheme with a much richer gold and navy blue colourway.

The new logo design and colourway enables the business to further portray it’s established and trustworthy existence. The round element can also be used on its own, like a stamp of approval.

The new website has a touch of dynamism with the sloped angles and typography layout.

Overall, the site is welcoming, neat, easily navigated and fully responsive, working across desktop and mobile platforms.

William Currie Group Website

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Emma
About the author:

Emma

As Site Scientist's lead designer and creative director, Emma has a great eye for detail and meticulous attitude towards her work. She's a highly-valued member of our creative team.